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Gleeds Senior Partner Richard Steer interviews RIBA Chief Executive Harry Rich. Appointed in 2009, Rich discusses the global market place and what it means for architects in the UK. Rich encourages young architects to change the way they approach projects, especially in terms of seeking creative was to add value. With architecture becoming more globalised, UK architects need to collaborate with their international counterparts and move away from tradition ways of working. With the changing economic conditions, Rich stresses now is the time for practitioners to learn to communicate with clients about the importance of sustainability as a commercial opportunity and the need to invest in architecture for long term usability.