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> RIBA: 'Yes is More' Bjarke Ingels (part 1)

(Run time: 15.22mins)

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Sustainability is often misunderstood as the neo-protestant notion 'that it has to hurt in order to do good'. 'You’re not supposed to take long warm showers – cause wasting all that water its not good for the environment' or 'you’re not supposed to fly on holidays – because air traffic is bad for the environment'. Gradually we all get the feeling that sustainable life is simply less fun than normal life. If sustainable designs are to become competitive it cannot be purely for moral or political reasons – they have to be more attractive and desirable than the non-sustainable alternative. Otherwise people will only ever choose it when they are in a special mood to 'do the right thing' – the other 95% of the time, they will simply choose what they want. In a series of projects we will show examples of how sustainable buildings and cities can actually increase the quality of life, including the design for the Danish Pavilion at the Shanghai World Expo and the Mountain and 8-house projects in Copenhagen, as well as large urban projects in Taiwan and Azerbaijan.